Easily add colours to bash scripts

RED="$(tput setaf 1)"
GREEN="$(tput setaf 2)"
YELLOW="$(tput setaf 3)"
WHITE="$(tput setaf 7)"
RESET=$WHITE

echo "${RED}An error occurred${RESET}"
echo "${YELLOW}Warning: Be careful${RESET}"
echo "${GREEN}Everything is groovy${RESET}"

(source)

Old, naive way:

GREEN="\[\033[32m\]"
YELLOW="\[\033[33m\]"
RESET="\[\033[0m\]"